[{"data":1,"prerenderedAt":254},["ShallowReactive",2],{"\u002Fblog\u002Fhow-to-run-a-brand-campaign-on-reffero":3,"blog-related-pool":170},{"id":4,"title":5,"author":6,"authorRole":7,"body":8,"cluster":148,"date":149,"dateModified":150,"description":151,"extension":152,"faq":153,"meta":163,"navigation":164,"path":165,"seo":166,"sitemap":167,"stem":168,"__hash__":169},"blog\u002Fblog\u002Fhow-to-run-a-brand-campaign-on-reffero.md","How to Run a Creator Campaign on Reffero: Brief to Report, End to End","Rohan Maharjan","Co-founder of Reffero",{"type":9,"value":10,"toc":138},"minimark",[11,15,20,28,37,41,48,51,55,62,69,73,84,88,99,111,115,118,121],[12,13,14],"p",{},"A creator campaign in Nepal traditionally runs on DMs, verbal agreements, and a screenshot report three weeks late. Reffero's campaign module replaces that pipeline with one that has a paper trail at every step. Here's the whole lifecycle.",[16,17,19],"h2",{"id":18},"_1-write-the-brief-with-the-budget-attached","1. Write the brief with the budget attached",[12,21,22,23,27],{},"You post a campaign with deliverables, dates, and budget stated up front. The app ",[24,25,26],"strong",{},"holds your budget",", which changes the negotiation physics: a counter offer can never quietly blow past what you allocated, and creators respond faster to campaigns where the money is visibly real.",[12,29,30,31,36],{},"Decide before writing the brief what you're buying (reach, content, or sales), because they're priced and judged differently. (Our ",[32,33,35],"a",{"href":34},"\u002Fblog\u002Finfluencer-marketing-in-nepal-guide-for-brands","influencer marketing guide"," covers that decision; it's the one most burned budgets skipped.)",[16,38,40],{"id":39},"_2-pick-creators-from-live-data-not-pdfs","2. Pick creators from live data, not PDFs",[12,42,43,44,47],{},"Invite creators from the directory, or review the ones who apply. Either way you're reading ",[24,45,46],{},"media kits that update themselves from Instagram and TikTok",": followers, engagement, past collabs, pulled live. The classic Nepal problem of the eight-month-old media kit with pre-purge follower counts simply doesn't come up.",[12,49,50],{},"Directory access scales with your plan: the Free tier shows creators under 3,000 followers (a real strategy, not a limitation, because micro-creators often win on cost per order), Pro opens creators under 10k plus per-creator stats, and Premium opens the full directory.",[16,52,54],{"id":53},"_3-sign-before-anything-ships","3. Sign before anything ships",[12,56,57,58,61],{},"Fee, deliverables, and dates go into a ",[24,59,60],{},"digital contract signed in-app before work starts",". Counter offers happen in the app and stay on record. If you've ever had a campaign's terms drift between the DM agreement and the invoice, this is the fix: there's exactly one version of the deal, and both sides signed it.",[12,63,64,65,68],{},"PR-package campaigns ship ",[24,66,67],{},"with courier tracking",", so \"did the product reach the creator\" is a status, not a phone call.",[16,70,72],{"id":71},"_4-approve-drafts-with-one-deadline-that-cuts-both-ways","4. Approve drafts, with one deadline that cuts both ways",[12,74,75,76,79,80,83],{},"Creators submit drafts in the app. You approve, or send back ",[24,77,78],{},"with a reason",", which keeps revision rounds honest and short. The one rule to calendar: drafts ",[24,81,82],{},"auto-approve after 48 hours",". It protects creators from campaigns dying in someone's inbox, and it means your review process needs an owner. Assign one.",[16,85,87],{"id":86},"_5-read-a-report-nobody-could-have-doctored","5. Read a report nobody could have doctored",[12,89,90,91,94,95,98],{},"After posting, ",[24,92,93],{},"metrics pull from the live posts"," (views, likes, reach) and export as ",[24,96,97],{},"PDF or Excel",". Per-creator, you get reach, engagement, and ROI stats. No screenshot compilation, no cropped analytics, no waiting.",[12,100,101,102,106,107,110],{},"And if you attached affiliate links to the campaign (you should; it's the whole ",[32,103,105],{"href":104},"\u002Fblog\u002Fhow-brands-sell-through-creators-on-reffero","pay-for-delivered-orders rail","), the report extends past vanity metrics into ",[24,108,109],{},"clicks, delivered orders, revenue, and ROAS per creator",".",[16,112,114],{"id":113},"the-loop-that-makes-campaign-two-cheaper","The loop that makes campaign two cheaper",[12,116,117],{},"The first campaign's per-creator numbers are the second campaign's targeting. Cut the creators who didn't convert, double the ones who did, and re-run. By cycle two you're not buying influence on faith. You're buying orders at a price you know. That loop is the entire reason to run campaigns on infrastructure instead of DMs.",[119,120],"hr",{},[12,122,123],{},[124,125,126,127,131,132,110],"em",{},"Brief, contracts, drafts, and reports in one place, with your budget held by the app. The full picture is on ",[32,128,130],{"href":129},"\u002Fbrands","Reffero for brands",". ",[32,133,137],{"href":134,"rel":135},"https:\u002F\u002Freffero.com\u002F",[136],"nofollow","Book a demo",{"title":139,"searchDepth":140,"depth":140,"links":141},"",2,[142,143,144,145,146,147],{"id":18,"depth":140,"text":19},{"id":39,"depth":140,"text":40},{"id":53,"depth":140,"text":54},{"id":71,"depth":140,"text":72},{"id":86,"depth":140,"text":87},{"id":113,"depth":140,"text":114},"brand-marketing","2026-08-20","2026-08-22","The campaign workflow for Nepali brands on Reffero: writing the brief, picking creators from live media kits, signing in-app contracts, approving drafts, and getting reports pulled from live posts.","md",[154,157,160],{"question":155,"answer":156},"How do I know creator stats on Reffero are real?","Media kits update themselves from Instagram and TikTok rather than being self-reported, and campaign metrics are pulled from the live posts after publishing. Neither the pitch numbers nor the results report pass through the creator's screenshot folder.",{"question":158,"answer":159},"Can a creator renegotiate after I approve the campaign?","No. Fee, deliverables, and dates go into a digital contract signed before work starts, and the app holds your budget, so a counter offer can never quietly exceed it. Negotiation happens before signing, on record.",{"question":161,"answer":162},"What do campaign reports include?","Views, likes, and reach from the live posts, exportable as PDF or Excel, plus reach, engagement, and ROI stats per creator. If you attach affiliate links, reports extend to clicks, delivered orders, revenue, and ROAS per creator.",{},true,"\u002Fblog\u002Fhow-to-run-a-brand-campaign-on-reffero",{"title":5,"description":151},{"loc":165},"blog\u002Fhow-to-run-a-brand-campaign-on-reffero","fdQG84Llq3eSu8o5vKI1mFseLGFO3lnvnUuhJnFfECI",[171,177,181,185,190,194,197,201,205,209,210,214,218,222,227,231,236,240,244,249],{"path":172,"title":173,"description":174,"date":175,"cluster":176},"\u002Fblog\u002Fbuy-me-a-coffee-alternatives-in-nepal","Buy Me a Coffee Alternatives in Nepal","Buy Me a Coffee, Ko-fi and Patreon pay out through rails Nepal cannot use. What actually works for Nepali creators who want direct audience support.","2026-08-24","creator-income",{"path":178,"title":179,"description":180,"date":175,"cluster":176},"\u002Fblog\u002Fhow-creator-payouts-work-in-nepal","How Creator Payouts Work in Nepal: COD, QR and NPR","What happens between a follower tapping your link and rupees reaching your account: cash on delivery, QR, wallets, settlement timing and payout checks.",{"path":182,"title":183,"description":184,"date":175,"cluster":148},"\u002Fblog\u002Fhow-much-to-pay-influencers-in-nepal","How Much to Pay Influencers in Nepal: A 2026 Rate Guide","What Nepali creators charge in 2026, why follower count is the worst way to price a deal, and how to structure payment so you can tell whether it actually worked.",{"path":186,"title":187,"description":188,"date":149,"cluster":189},"\u002Fblog\u002Fbuy-me-a-chiya-fan-support-for-nepali-creators","Buy Me a Chiya: Fan Support for Nepali Creators, Explained","Reffero's Buy Me a Chiya lets your followers support you directly with any amount via QR. Who it's for, how it compares to foreign tip platforms, and how creators use it well.","link-in-bio",{"path":191,"title":192,"description":193,"date":149,"cluster":189},"\u002Fblog\u002Fcod-qr-checkout-why-it-decides-creator-commerce-in-nepal","COD and QR Checkout: The Unglamorous Feature That Decides Creator Commerce in Nepal","Why most creator storefronts in Nepal die at the payment step, and how Reffero's built-in checkout, which needs only a phone number and settles by cash on delivery or QR, turns follower trust into completed orders.",{"path":104,"title":195,"description":196,"date":149,"cluster":148},"How Brands Sell Through Creators on Reffero (and Pay Only for Delivered Orders)","The affiliate side of Reffero for Nepali brands: list products with a commission rule, let creators sell through their storefronts, and pay commission only when orders are actually delivered.",{"path":198,"title":199,"description":200,"date":149,"cluster":176},"\u002Fblog\u002Fhow-reffero-commissions-and-payouts-work","How Reffero Commissions and Payouts Actually Work","The full journey of a rupee on Reffero: 30-day last-click attribution, the escrow wallet, commission tiers from 40% to 92.5%, and what KYC has to do with getting paid in NPR.",{"path":202,"title":203,"description":204,"date":149,"cluster":148},"\u002Fblog\u002Fhow-to-choose-creators-on-reffero","How to Choose the Right Creators on Reffero: A Brand Playbook","Using Reffero's creator directory and auto-updating media kits to pick creators who convert: the signals that predict sales, the ones that don't, and a portfolio approach that de-risks your first campaign.",{"path":206,"title":207,"description":208,"date":149,"cluster":176},"\u002Fblog\u002Fhow-to-get-pr-packages-and-paid-collabs-on-reffero","How to Get PR Packages and Paid Brand Collabs on Reffero","How the campaigns side of Reffero works for Nepali creators: applying to collabs, countering offers, signing in-app contracts, PR packages with courier tracking, and the 48-hour draft rule.",{"path":165,"title":5,"description":151,"date":149,"cluster":148},{"path":211,"title":212,"description":213,"date":149,"cluster":189},"\u002Fblog\u002Fhow-to-set-up-your-reffero-creator-store","How to Set Up Your Reffero Creator Store (From Sign-Up to First Sale)","A step-by-step walkthrough for Nepali creators: creating your Reffero account, completing KYC, picking products, and going live with a storefront your followers can actually buy from.",{"path":215,"title":216,"description":217,"date":149,"cluster":148},"\u002Fblog\u002Fmeasuring-influencer-marketing-roi-in-nepal","Measuring Influencer Marketing ROI in Nepal: What to Track and How Reffero Does It","Why influencer ROI has been unmeasurable for Nepali brands, the two local traps that break naive tracking, and the per-creator metrics a Reffero dashboard gives you instead of screenshots.",{"path":219,"title":220,"description":221,"date":149,"cluster":176},"\u002Fblog\u002Fone-post-two-paychecks-collab-plus-affiliate","One Post, Two Paychecks: Stacking Collab Fees With Affiliate Commission","The highest-leverage move on Reffero: running brand campaigns with your own affiliate links attached, so a single reel earns a contracted fee plus commission on every order it drives.",{"path":223,"title":224,"description":225,"date":226,"cluster":176},"\u002Fblog\u002Fhow-to-earn-money-from-instagram-in-nepal","How to Earn Money from Instagram in Nepal (2026 Guide)","Instagram's built-in monetization doesn't pay out in Nepal, but Nepali creators are earning anyway. The five income streams that actually work, ranked by how fast you can start.","2026-08-19",{"path":228,"title":229,"description":230,"date":226,"cluster":176},"\u002Fblog\u002Fhow-to-earn-money-from-tiktok-in-nepal","How to Earn Money from TikTok in Nepal (No Creator Fund? No Problem)","TikTok's Creator Rewards Program doesn't cover Nepal, yet Nepali TikTokers are earning from day one. How live gifts, commission selling, and brand deals actually pay out here.",{"path":232,"title":233,"description":234,"date":235,"cluster":189},"\u002Fblog\u002Fbest-link-in-bio-tools-for-nepali-creators","Linktree Alternatives for Nepali Creators: What Your Link in Bio Should Actually Do","Linktree, Beacons, and the other global link-in-bio tools all assume your audience pays with a credit card. A comparison for creators whose followers pay with eSewa, Khalti, and cash on delivery.","2026-08-18",{"path":237,"title":238,"description":239,"date":235,"cluster":176},"\u002Fblog\u002Fhow-to-become-an-influencer-in-nepal","How to Become an Influencer in Nepal: The Realistic Roadmap","No \"post consistently and believe in yourself\" fluff. The actual stages between zero followers and paid influencer work in Nepal, what to do at each one, and the mistakes that waste your first year.",{"path":34,"title":241,"description":242,"date":243,"cluster":148},"Influencer Marketing in Nepal: A Guide for Brands That Want Sales, Not Screenshots","How Nepali brands can run creator campaigns that produce attributable orders instead of story-view screenshots: picking creators, structuring deals, and measuring what actually converted.","2026-08-17",{"path":245,"title":246,"description":247,"date":248,"cluster":176},"\u002Fblog\u002Faffiliate-marketing-in-nepal","Affiliate Marketing in Nepal: How It Actually Works","What affiliate marketing looks like from Nepal in 2026: why the big global programs are a bad fit, which local options pay in NPR, and how to start earning from the audience you already have.","2026-08-16",{"path":250,"title":251,"description":252,"date":253,"cluster":176},"\u002Fblog\u002Fhow-to-get-brand-deals-in-nepal","How to Get Brand Deals in Nepal (Even With a Small Audience)","A practical guide for Nepali creators: what brands actually pay for, how to pitch with numbers instead of vibes, and why attributable sales beat follower count in every negotiation.","2026-08-15",1787978261899]