[{"data":1,"prerenderedAt":561},["ShallowReactive",2],{"\u002Fblog\u002Fusage-rights-explained-nepal":3,"blog-related-pool":443},{"id":4,"title":5,"author":6,"authorRole":7,"body":8,"cluster":416,"date":417,"dateModified":418,"description":419,"extension":420,"faq":421,"meta":436,"navigation":437,"path":438,"seo":439,"sitemap":440,"stem":441,"__hash__":442},"blog\u002Fblog\u002Fusage-rights-explained-nepal.md","Usage Rights, Explained: What to Charge When a Brand Wants to Boost Your Reel","Firoj K. Timalsina","Head of Business Development @ Reffero",{"type":9,"value":10,"toc":402},"minimark",[11,15,21,24,27,32,38,41,64,67,71,74,77,81,88,94,100,106,109,113,116,122,128,131,135,138,145,234,237,242,256,260,263,307,310,321,325,357,361,364,369,372,376,379,383,392],[12,13,14],"p",{},"The Reel went well. The brand is happy. Then comes a message that sounds like a compliment:",[12,16,17],{},[18,19,20],"em",{},"\"Your video is performing really well! Can we boost it from our page for a few weeks? Also, can we use it on our website?\"",[12,22,23],{},"Most creators in Nepal say \"sure!\" and feel flattered. Some don't even get asked; they later find their face in a sponsored ad they never agreed to.",[12,25,26],{},"Here's what's actually happening. The brand has found an ad that works, made by you, with your face and your credibility. They want to put money behind it and show it to far more people than your post ever reached. That's worth paying for. This guide explains how.",[28,29,31],"h2",{"id":30},"what-are-usage-rights","What are usage rights?",[12,33,34],{},[35,36,37],"strong",{},"Usage rights are permission for a brand to use content you made, beyond your own post.",[12,39,40],{},"When you post a sponsored Reel on your own profile, the brand gets that post. That's the normal deal. Usage rights cover everything beyond it, such as:",[42,43,44,48,55,58,61],"ul",{},[45,46,47],"li",{},"Reposting your video on the brand's own page",[45,49,50,51,54],{},"Running it as a ",[35,52,53],{},"paid ad"," (boosting it, or running it through the brand's ad account)",[45,56,57],{},"Putting it on their website, Daraz store page or in-store screens",[45,59,60],{},"Cutting it into new versions, or adding their logo and offers",[45,62,63],{},"Using it on TV, billboards or in print",[12,65,66],{},"Every one of these gives the brand more value than your single post. So each one has a price.",[28,68,70],{"id":69},"why-brands-want-your-content-as-an-ad","Why brands want your content as an ad",[12,72,73],{},"Brands have learned that creator videos often perform better as ads than polished brand videos, because they look like something a real person would post. A small brand in Kathmandu can spend Rs. 20,000 boosting a creator's Reel and reach many times your audience, with an ad that already feels trusted.",[12,75,76],{},"That's great for the brand, and it can be great for you, as long as you're paid for it. Otherwise you've given away the most valuable part of the deal for free.",[28,78,80],{"id":79},"the-three-questions-about-any-usage-request","The three questions about any usage request",[12,82,83,84,87],{},"When a brand asks to use your content, ask these three things. We call it ",[35,85,86],{},"Where, How Long, How",".",[12,89,90,93],{},[35,91,92],{},"1. Where will it appear?","\nTheir organic page only? Paid ads on Facebook and Instagram? Their website? Offline, like billboards or TV? The wider the reach, the higher the price.",[12,95,96,99],{},[35,97,98],{},"2. For how long?","\n7 days, 30 days, 3 months? Or, the red flag, \"forever\" or \"in perpetuity\"?",[12,101,102,105],{},[35,103,104],{},"3. How will it be used?","\nAs-is under your name? Edited with their logo and offer? Run from your handle (so it appears as if you posted the ad) or from theirs?",[12,107,108],{},"Get all three answers in writing before you agree to anything.",[28,110,112],{"id":111},"the-two-ways-brands-boost-creator-content","The two ways brands boost creator content",[12,114,115],{},"It helps to know what the brand is actually asking for.",[12,117,118,121],{},[35,119,120],{},"Option A: They download your video and run it from their own ad account.","\nYour content appears as their ad, under their name. You lose visibility into how it performs unless they share results.",[12,123,124,127],{},[35,125,126],{},"Option B: They run the ad from your handle or as a partnership ad.","\nInstagram, Facebook and TikTok all have ways for creators to give a brand permission to run an ad using the creator's post, usually through a code or setting you generate and share. On TikTok, these are often called Spark Ads. The ad shows your name, and engagement often lands on your post.",[12,129,130],{},"Option B usually performs better for the brand because it keeps your identity attached. It also means your face and name are in an ad, so it's worth more. Many of these permission codes let you set a time limit. Use it.",[28,132,134],{"id":133},"how-to-price-usage-rights-in-rupees","How to price usage rights in rupees",[12,136,137],{},"There's no official rate in Nepal yet. Here's a simple starting point based on how usage is priced in more mature markets, where creators commonly add around 30 to 50% of their base fee for 30 days of paid-ad use.",[12,139,140,141,144],{},"Say your base fee for one Reel is ",[35,142,143],{},"Rs. 10,000",":",[146,147,148,164],"table",{},[149,150,151],"thead",{},[152,153,154,158,161],"tr",{},[155,156,157],"th",{},"Usage",[155,159,160],{},"Suggested add-on",[155,162,163],{},"Total",[165,166,167,179,190,201,212,223],"tbody",{},[152,168,169,173,176],{},[170,171,172],"td",{},"Brand reposts on its organic page",[170,174,175],{},"+10 to 20%",[170,177,178],{},"Rs. 11,000 to 12,000",[152,180,181,184,187],{},[170,182,183],{},"Paid ads, 30 days",[170,185,186],{},"+30 to 50%",[170,188,189],{},"Rs. 13,000 to 15,000",[152,191,192,195,198],{},[170,193,194],{},"Paid ads, 90 days",[170,196,197],{},"+60 to 100%",[170,199,200],{},"Rs. 16,000 to 20,000",[152,202,203,206,209],{},[170,204,205],{},"Website and store pages, 6 months",[170,207,208],{},"+20 to 30%",[170,210,211],{},"Rs. 12,000 to 13,000",[152,213,214,217,220],{},[170,215,216],{},"Offline (billboards, TV, print)",[170,218,219],{},"Quote separately",[170,221,222],{},"Negotiate",[152,224,225,228,231],{},[170,226,227],{},"\"Unlimited\" or \"perpetual\" use",[170,229,230],{},"Usually decline, or quote a very high number",[170,232,233],{},"Rs. 30,000+",[12,235,236],{},"These are starting points, not rules. Adjust for how big the brand is, how much they plan to spend on the ads, and how much the content depends on your personal identity.",[12,238,239],{},[35,240,241],{},"Two useful rules of thumb:",[42,243,244,250],{},[45,245,246,249],{},[35,247,248],{},"The more ad money behind it, the more it's worth."," A brand putting Rs. 2 lakh behind your video is getting far more than one putting Rs. 5,000. It's fair to ask about planned ad spend.",[45,251,252,255],{},[35,253,254],{},"Time limits protect you."," If the brand wants to extend, they pay again. Many creators earn a second fee from the same video this way.",[28,257,259],{"id":258},"put-it-in-writing","Put it in writing",[12,261,262],{},"For any usage, your confirmation message or contract should state:",[42,264,265,271,277,283,289,295,301],{},[45,266,267,270],{},[35,268,269],{},"The content:"," which video or photos",[45,272,273,276],{},[35,274,275],{},"Where:"," the channels (for example \"Meta paid ads, brand's Facebook and Instagram pages\")",[45,278,279,282],{},[35,280,281],{},"How long:"," start and end date",[45,284,285,288],{},[35,286,287],{},"How:"," as-is or edited; from your handle or theirs",[45,290,291,294],{},[35,292,293],{},"Territory:"," usually \"Nepal\" for local brands",[45,296,297,300],{},[35,298,299],{},"Fee"," for the usage, separate from the content fee",[45,302,303,306],{},[35,304,305],{},"What happens after:"," the brand stops running ads and removes the content from paid placements when the term ends",[12,308,309],{},"Here's a short version you can send:",[311,312,313],"blockquote",{},[12,314,315,316,320],{},"Happy for you to run the Reel as a paid ad! My usage terms: Meta paid ads from your page, Nepal only, 30 days from ",[317,318,319],"span",{},"date",", used as-is. The usage fee is Rs. 4,000 on top of the content fee. If you'd like to extend after 30 days, I can quote for another period.",[28,322,324],{"id":323},"red-flags-in-brand-contracts","Red flags in brand contracts",[42,326,327,333,339,345],{},[45,328,329,332],{},[35,330,331],{},"\"Perpetual,\" \"in all media,\" \"worldwide\"",": they're asking to use your face forever, anywhere. Push back or price it very high.",[45,334,335,338],{},[35,336,337],{},"\"All rights and ownership transfer to the brand\"",": this can mean you can't even keep the video on your own portfolio. Keep the right to show your own work.",[45,340,341,344],{},[35,342,343],{},"Usage that isn't mentioned at all",", and then your video shows up as an ad: raise it immediately and ask for the usage fee. Keep screenshots.",[45,346,347,350,351,356],{},[35,348,349],{},"Editing without approval",": if they can add claims or offers you never said, your credibility is on the line, and with Nepal's ",[352,353,355],"a",{"href":354},"\u002Fblog\u002Fsponsored-post-disclosure-nepal","new advertising policy"," covering misleading ads, you want to see the final version.",[28,358,360],{"id":359},"what-if-the-brand-says-other-creators-dont-charge-for-this","What if the brand says \"Other creators don't charge for this\"?",[12,362,363],{},"Some don't, because nobody told them. You can reply:",[311,365,366],{},[12,367,368],{},"I understand. My content fee covers the post on my page. Running it as a paid ad gives it a much bigger audience for a longer time, so I charge separately for that. If you'd prefer to keep the budget lower, we can stick to the post on my page only.",[12,370,371],{},"Most brands accept this, because they know the ad is where the value is.",[28,373,375],{"id":374},"the-takeaway","The takeaway",[12,377,378],{},"Your content fee pays for making the video and posting it. Usage rights pay for everything the brand does with it after that. Separate the two every time and put a time limit on usage. On longer ad runs, the usage fee can come close to the content fee itself.",[28,380,382],{"id":381},"where-reffero-fits","Where Reffero fits",[12,384,385,386,87],{},"On Reffero, usage terms sit in the contract alongside the fee and the deliverables, so what a brand may do with your video is agreed before you shoot rather than argued about afterwards. ",[352,387,391],{"href":388,"rel":389},"https:\u002F\u002Fapp.reffero.com\u002Fauth\u002Fsign-up",[390],"nofollow","Create your free account",[12,393,394,397,398],{},[35,395,396],{},"Read next:"," ",[352,399,401],{"href":400},"\u002Fblog\u002Fhow-to-charge-brand-deal-nepal","How to Charge Your First Rs. 10,000 for a Brand Deal",{"title":403,"searchDepth":404,"depth":404,"links":405},"",2,[406,407,408,409,410,411,412,413,414,415],{"id":30,"depth":404,"text":31},{"id":69,"depth":404,"text":70},{"id":79,"depth":404,"text":80},{"id":111,"depth":404,"text":112},{"id":133,"depth":404,"text":134},{"id":258,"depth":404,"text":259},{"id":323,"depth":404,"text":324},{"id":359,"depth":404,"text":360},{"id":374,"depth":404,"text":375},{"id":381,"depth":404,"text":382},"pricing","2026-09-11",null,"A brand wants to boost your Reel or run it in its ads. What usage rights are, how to price them in rupees, the red flags in contracts, and what to put in writing before you say yes.","md",[422,424,427,430,433],{"question":31,"answer":423},"Usage rights are permission for a brand to use content you made beyond your own post. Posting a sponsored Reel on your profile gives the brand that post. Usage rights cover everything after it: reposting on their page, running it as a paid ad, putting it on their website or store page, cutting new versions, or using it offline on TV, billboards or print. Each one gives the brand more value, so each one has a price.",{"question":425,"answer":426},"How much should I charge for paid-ad usage in Nepal?","There is no official rate in Nepal. A reasonable starting point, based on how usage is priced in more mature markets, is 30 to 50% of your base fee for 30 days of paid-ad use. On a Rs. 10,000 Reel that is Rs. 13,000 to 15,000 in total. Ninety days is more like 60 to 100% on top. Adjust for how much the brand plans to spend running the ads.",{"question":428,"answer":429},"What does \"in perpetuity\" mean in a brand contract?","It means the brand can use your content forever, with no end date. Combined with \"in all media\" and \"worldwide\" it is a request to use your face and your work anywhere, indefinitely, for a single fee. Push back and ask for a defined term, or quote a very high number for it.",{"question":431,"answer":432},"A brand is running my Reel as an ad and never asked. What do I do?","Raise it immediately and ask for the usage fee. Screenshot the ad first. Most of the time it is an honest gap in the agreement rather than bad faith, and brands settle once you point out the content fee covered the post on your page only.",{"question":434,"answer":435},"What is the difference between a brand downloading my video and a partnership ad?","If they download and run it from their own ad account, it appears as their ad under their name. A partnership ad runs from your handle using a code or setting you generate, so the ad carries your name and engagement often lands on your post. The second usually performs better for the brand and is worth more, because your identity is attached. Most permission codes let you set a time limit. Use it.",{},true,"\u002Fblog\u002Fusage-rights-explained-nepal",{"title":5,"description":419},{"loc":438},"blog\u002Fusage-rights-explained-nepal","7s34yrIMNYzVtw2Ch6a7ICl7JJJRX9UhQk2HJlxLDDw",[444,448,453,457,462,464,468,472,473,478,482,486,492,496,500,504,508,512,516,520,524,528,533,537,542,546,551,556],{"path":445,"title":446,"description":447,"date":417,"cluster":416},"\u002Fblog\u002Fbarter-vs-paid-collab-nepal","Free Product or Paid Deal? When Barter Is Worth It (and When It Isn't)","A four-question test for Nepali creators on when a barter collab is worth taking, plus scripts to accept it, upgrade it to paid, or decline without closing the door.",{"path":449,"title":450,"description":451,"date":417,"cluster":452},"\u002Fblog\u002Ffirst-brand-deal-nepal","How to Earn Your First Rs. 10,000 From a Brand Deal in Nepal","A practical 30-day plan for Nepali creators to land a first paid brand deal worth Rs. 10,000, with pitch scripts, follow-up sequences and the written terms to confirm before you shoot.","creator-income",{"path":454,"title":455,"description":456,"date":417,"cluster":452},"\u002Fblog\u002Fhow-nepali-creators-make-money","Every Way Nepali Creators Can Make Money in 2026 (and What Actually Pays)","Nine real income streams for Nepali creators: brand deals, YouTube, Facebook, TikTok, affiliate, UGC, products and tips. Which work from Nepal, how the money arrives, and the tax lane for each.",{"path":458,"title":459,"description":460,"date":417,"cluster":461},"\u002Fblog\u002Fhow-to-brief-a-creator-nepal","How to Brief a Nepali Creator (So the Content Doesn't Look Like an Ad)","A one-page creator brief for Nepali brands: the fifteen things to include, what to leave to the creator, five briefing mistakes that cost money, and a template you can download.","brand-marketing",{"path":400,"title":401,"description":463,"date":417,"cluster":416},"How Nepali creators price a first brand deal at Rs. 10,000 or more: floor price, three-tier packages, usage rights, the 15% TDS maths and scripts for every kind of pushback.",{"path":465,"title":466,"description":467,"date":417,"cluster":461},"\u002Fblog\u002Finfluencer-marketing-budget-nepal","How Much Should a Nepali Brand Spend on Influencer Marketing?","Set the goal before the number. What creators cost in Nepal by tier, why the all-in cost is 1.5 to 2 times creator fees, two worked NPR campaign budgets, and how to measure what you bought.",{"path":354,"title":469,"description":470,"date":417,"cluster":471},"Sponsored Posts Need a Label in Nepal: What Creators and Brands Should Do Now","Nepal's National Advertising Policy 2026 makes self-declaration of sponsored content mandatory. What is decided, what is not, and how to label posts on every platform starting today.","industry",{"path":438,"title":5,"description":419,"date":417,"cluster":416},{"path":474,"title":475,"description":476,"date":477,"cluster":452},"\u002Fblog\u002Fbuy-me-a-coffee-alternatives-in-nepal","Buy Me a Coffee Alternatives in Nepal","Buy Me a Coffee, Ko-fi and Patreon pay out through rails Nepal cannot use. What actually works for Nepali creators who want direct audience support.","2026-08-24",{"path":479,"title":480,"description":481,"date":477,"cluster":452},"\u002Fblog\u002Fhow-creator-payouts-work-in-nepal","How Creator Payouts Work in Nepal: COD, QR and NPR","What happens between a follower tapping your link and rupees reaching your account: cash on delivery, QR, wallets, settlement timing and payout checks.",{"path":483,"title":484,"description":485,"date":477,"cluster":461},"\u002Fblog\u002Fhow-much-to-pay-influencers-in-nepal","How Much to Pay Influencers in Nepal: A 2026 Rate Guide","What Nepali creators charge in 2026, why follower count is the worst way to price a deal, and how to structure payment so you can tell whether it actually worked.",{"path":487,"title":488,"description":489,"date":490,"cluster":491},"\u002Fblog\u002Fbuy-me-a-chiya-fan-support-for-nepali-creators","Buy Me a Chiya: Fan Support for Nepali Creators, Explained","Reffero's Buy Me a Chiya lets your followers support you directly with any amount via QR. Who it's for, how it compares to foreign tip platforms, and how creators use it well.","2026-08-20","link-in-bio",{"path":493,"title":494,"description":495,"date":490,"cluster":491},"\u002Fblog\u002Fcod-qr-checkout-why-it-decides-creator-commerce-in-nepal","COD and QR Checkout: The Unglamorous Feature That Decides Creator Commerce in Nepal","Why most creator storefronts in Nepal die at the payment step, and how Reffero's built-in checkout, which needs only a phone number and settles by cash on delivery or QR, turns follower trust into completed orders.",{"path":497,"title":498,"description":499,"date":490,"cluster":461},"\u002Fblog\u002Fhow-brands-sell-through-creators-on-reffero","How Brands Sell Through Creators on Reffero (and Pay Only for Delivered Orders)","The affiliate side of Reffero for Nepali brands: list products with a commission rule, let creators sell through their storefronts, and pay commission only when orders are actually delivered.",{"path":501,"title":502,"description":503,"date":490,"cluster":452},"\u002Fblog\u002Fhow-reffero-commissions-and-payouts-work","How Reffero Commissions and Payouts Actually Work","The full journey of a rupee on Reffero: 30-day last-click attribution, the escrow wallet, commission tiers from 40% to 92.5%, and what KYC has to do with getting paid in NPR.",{"path":505,"title":506,"description":507,"date":490,"cluster":461},"\u002Fblog\u002Fhow-to-choose-creators-on-reffero","How to Choose the Right Creators on Reffero: A Brand Playbook","Using Reffero's creator directory and auto-updating media kits to pick creators who convert: the signals that predict sales, the ones that don't, and a portfolio approach that de-risks your first campaign.",{"path":509,"title":510,"description":511,"date":490,"cluster":452},"\u002Fblog\u002Fhow-to-get-pr-packages-and-paid-collabs-on-reffero","How to Get PR Packages and Paid Brand Collabs on Reffero","How the campaigns side of Reffero works for Nepali creators: applying to collabs, countering offers, signing in-app contracts, PR packages with courier tracking, and the 48-hour draft rule.",{"path":513,"title":514,"description":515,"date":490,"cluster":461},"\u002Fblog\u002Fhow-to-run-a-brand-campaign-on-reffero","How to Run a Creator Campaign on Reffero: Brief to Report, End to End","The campaign workflow for Nepali brands on Reffero: writing the brief, picking creators from live media kits, signing in-app contracts, approving drafts, and getting reports pulled from live posts.",{"path":517,"title":518,"description":519,"date":490,"cluster":491},"\u002Fblog\u002Fhow-to-set-up-your-reffero-creator-store","How to Set Up Your Reffero Creator Store (From Sign-Up to First Sale)","A step-by-step walkthrough for Nepali creators: creating your Reffero account, completing KYC, picking products, and going live with a storefront your followers can actually buy from.",{"path":521,"title":522,"description":523,"date":490,"cluster":461},"\u002Fblog\u002Fmeasuring-influencer-marketing-roi-in-nepal","Measuring Influencer Marketing ROI in Nepal: What to Track and How Reffero Does It","Why influencer ROI has been unmeasurable for Nepali brands, the two local traps that break naive tracking, and the per-creator metrics a Reffero dashboard gives you instead of screenshots.",{"path":525,"title":526,"description":527,"date":490,"cluster":452},"\u002Fblog\u002Fone-post-two-paychecks-collab-plus-affiliate","One Post, Two Paychecks: Stacking Collab Fees With Affiliate Commission","The highest-leverage move on Reffero: running brand campaigns with your own affiliate links attached, so a single reel earns a contracted fee plus commission on every order it drives.",{"path":529,"title":530,"description":531,"date":532,"cluster":452},"\u002Fblog\u002Fhow-to-earn-money-from-instagram-in-nepal","How to Earn Money from Instagram in Nepal (2026 Guide)","Instagram's built-in monetization doesn't pay out in Nepal, but Nepali creators are earning anyway. The five income streams that actually work, ranked by how fast you can start.","2026-08-19",{"path":534,"title":535,"description":536,"date":532,"cluster":452},"\u002Fblog\u002Fhow-to-earn-money-from-tiktok-in-nepal","How to Earn Money from TikTok in Nepal (No Creator Fund? No Problem)","TikTok's Creator Rewards Program doesn't cover Nepal, yet Nepali TikTokers are earning from day one. How live gifts, commission selling, and brand deals actually pay out here.",{"path":538,"title":539,"description":540,"date":541,"cluster":491},"\u002Fblog\u002Fbest-link-in-bio-tools-for-nepali-creators","Linktree Alternatives for Nepali Creators: What Your Link in Bio Should Actually Do","Linktree, Beacons, and the other global link-in-bio tools all assume your audience pays with a credit card. A comparison for creators whose followers pay with eSewa, Khalti, and cash on delivery.","2026-08-18",{"path":543,"title":544,"description":545,"date":541,"cluster":452},"\u002Fblog\u002Fhow-to-become-an-influencer-in-nepal","How to Become an Influencer in Nepal: The Realistic Roadmap","No \"post consistently and believe in yourself\" fluff. The actual stages between zero followers and paid influencer work in Nepal, what to do at each one, and the mistakes that waste your first year.",{"path":547,"title":548,"description":549,"date":550,"cluster":461},"\u002Fblog\u002Finfluencer-marketing-in-nepal-guide-for-brands","Influencer Marketing in Nepal: A Guide for Brands That Want Sales, Not Screenshots","How Nepali brands can run creator campaigns that produce attributable orders instead of story-view screenshots: picking creators, structuring deals, and measuring what actually converted.","2026-08-17",{"path":552,"title":553,"description":554,"date":555,"cluster":452},"\u002Fblog\u002Faffiliate-marketing-in-nepal","Affiliate Marketing in Nepal: How It Actually Works","What affiliate marketing looks like from Nepal in 2026: why the big global programs are a bad fit, which local options pay in NPR, and how to start earning from the audience you already have.","2026-08-16",{"path":557,"title":558,"description":559,"date":560,"cluster":452},"\u002Fblog\u002Fhow-to-get-brand-deals-in-nepal","How to Get Brand Deals in Nepal (Even With a Small Audience)","A practical guide for Nepali creators: what brands actually pay for, how to pitch with numbers instead of vibes, and why attributable sales beat follower count in every negotiation.","2026-08-15",1789158369171]