CREATOR BRIEF: [Campaign name]
Template by Reffero · reffero.com/blog/how-to-brief-a-creator-nepal

Fill in the brackets and send this to your creator before you agree a fee,
so they price the right work. Everything here is the what. The idea, hook,
wording and edit stay with the creator.

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WHO AND WHY

Campaign name

Brand
  [Name, one-line description]

Contact for feedback
  [One name, phone, email]

Background
  [What is happening: launch, festival offer, new branch]


THE GOAL

Goal
  [Pick one. A Reel built for awareness cannot also carry a discount code
  and a sales pitch.]
  [ ] Getting seen
  [ ] Content we will reuse as ads
  [ ] Sales, sign-ups or visits

Audience
  [Age, city, interests, what they currently think or do]

One key message
  [The single thing the audience should remember]


THE CONTENT

Must-says
  [Maximum four]
  1. [ ]
  2. [ ]
  3. [ ]
  4. [ ]

Must-avoids
  [Claims, words, competitor names, visuals]

Language
  [Nepali / English / mix. Brand name spelling in Devanagari or Roman
  script.]

Deliverables
  [For example 1 Reel (30 to 60 sec), 3 Stories with link sticker]

Inspiration
  [Two or three links]


THE RULES

Disclosure
  This post must be labelled as sponsored using the platform's paid
  partnership tool and a caption line, for example "Paid partnership with
  [Brand]" or #ad. Nepal's National Advertising Policy 2026 makes
  self-declaration of sponsored and influencer content mandatory.

Sensitivities
  [Add any festival or current-events notes]
  No use of the national flag, anthem or national heroes without review.
  No content that could offend religious or ethnic groups.


THE DEAL

Timeline
  [Draft by [date] · Feedback within [X] working days · Post on [date]]

Revisions
  [One or two rounds, one named approver]

Usage rights
  [For example Meta paid ads from brand page, Nepal only, 30 days from
  posting]

Exclusivity
  [For example none, or no competing sunscreen brands for 30 days]

Payment
  [Rs. [amount] · [50% on signing, 50% within 7 days of posting] ·
  [method] · TDS [yes/no, rate]]

Reporting
  [Screenshots of views, reach, saves, shares and clicks, 7 days after
  posting]

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CREATIVE FREEDOM
The idea, hook, wording, setting and edit are yours. We trust you to know
your audience.

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Reffero · Creator commerce infrastructure for Nepal · reffero.com