Reading drafts against the brief
Every reel opened, every must-say ticked off by eye, every caption checked for the sponsored label. Ten creators is ten rounds of it, and the one you miss is the one that posts.
AI that checks the work before you do
Reffero AI moves each campaign from brief to payout on its own, reads every creator draft against your brief before it reaches you, and tells you in plain words whether a creator fits and how their live posts are landing. It works inside the same Reffero campaigns you already run.
- Drafts
- Checked against your brief
- Sponsored label
- Checked on every draft
- Creators
- Read for fit, in plain words
- Campaigns
- Brief to payout
Where a campaign week actually goes.
Not on ideas. On checking, chasing and guessing, three jobs nobody should be doing by hand.
Chasing the next step
Who has not accepted, who has not sent a draft, whose approval is sitting with whom. The campaign moves only as fast as the reminders do.
Guessing who fits
A follower count and a scroll through the grid. It says how big a creator is, not whether the people watching are the ones the brief is for.
Every draft read against your brief.
Before a draft reaches you, Reffero AI checks it against the brief you wrote. The draft you open is one you can approve, not one you have to correct.
Your brief is the checklist
The product name, the offer and dates, the claims you ruled out, the competitors you do not want in frame. It checks for what this campaign asked, not a generic rulebook.
The sponsored label, every time
Nepal's National Advertising Policy 2026 calls for sponsored and influencer content to be declared. A draft with no clear paid partnership label is flagged before it posts, not after someone complains.
Flagged with the reason
A miss is named, not just marked. You see which must-say is absent or where the label should be, so the note back to the creator is one line rather than a round of messages.
What gets checked
- Must-says
- Must-avoids
- Deliverable format
- Offer and dates
- Paid partnership label
Know a creator fits before you pay them.
Reffero AI reads a creator's audience and past work and tells you in plain words whether they suit this brief. Once their posts are live, it keeps reading.
Fit for this brief, not fame
Where the audience lives, how old they are, and whether past collabs held attention. Follower count is one input, not the verdict.
Live posts, summarised
Once a post is up, views, engagement and how it is landing come back as a short read per creator, instead of a dashboard per platform.
Caught while it runs
A creator falling behind shows up on day three, while there is still budget to move, not in the wrap report.
What it reads
- Audience cities
- Audience age
- Engagement
- Past collabs
- Live post performance
Brief to payout, without the chasing.
Reffero AI moves each campaign to its next step on its own and only asks for a person when a decision needs one.
The brief goes out
Once the brief is set, invites go to the creators you shortlisted and every reply lands in one place, not in ten separate DMs.
Drafts arrive already checked
Checked drafts go to the one person who approves. A draft left unreviewed auto approves after 48 hours, so a busy inbox never stalls the campaign.
Money moves on delivery
The app holds the budget from the start, and commission releases when the order is delivered, with nobody chasing an invoice.
Reffero AI, answered plainly.
6 questions, answered
What is Reffero AI?
The AI built into Reffero. It moves influencer campaigns from brief to payout, checks every creator draft against the brief before the brand sees it, and tells you in plain words whether a creator fits and how their live posts are doing.
What does the draft check look for?
Whatever your brief asked for: the must-says, the must-avoids, the deliverable format, the offer and dates, and a clear paid partnership label. A draft that misses any of them is flagged with what is missing.
Does it replace the person who approves the content?
No. It does the checklist so the person approving can spend their time on the judgement call. Approval stays with you, and a creator draft only goes live once it is approved or the 48 hour review window passes.
How is this different from other AI influencer marketing tools?
The ones we have looked at check the creator, not the content: they audit a creator's past posts, or test whether a video was made by AI. Reffero AI reads the actual draft against your actual brief, including the sponsored label, before it posts.
Is it built for Nepal?
Yes. It checks for the sponsored label Nepal's National Advertising Policy 2026 calls for, reads audiences by city, and runs on a platform that already holds campaign budgets and pays out in rupees.
How do I start using it?
Tell us about a campaign you are planning and we will walk you through how Reffero AI would run it. A person replies within one working day.
Bring a brief. See it checked.
Tell us about a campaign you are planning and we will walk you through how Reffero AI would run it, on your brief rather than a demo. A person replies within one working day.