Creator tier
Where this creator sits by audience size and engagement on the platform you chose.
Paste a creator's Instagram, TikTok or YouTube handle. We email you the fee range brands pay creators like them, in rupees, for a reel, a story and a post.
A person on our team prepares all of this and emails it to you within one working day. None of it is shown on this page.
Where this creator sits by audience size and engagement on the platform you chose.
What brands pay creators in the same tier and category for a reel, a story and a post, in rupees.
The factors that push a creator of this size above or below the range, so you know what you are negotiating.
A profile link or @handle from Instagram, TikTok or YouTube. A link sets the platform for you.
Your name, email and phone number. It takes about ten seconds.
A person on our team runs the lookup and emails you the report within one working day, ready to keep and share with your team.
4 questions, answered

It depends mostly on audience size, engagement and niche, and on what you are buying: a reel usually costs more than a story. That spread is why this tool sends a range for the specific creator's tier rather than one national average.
From brand campaigns run through Reffero, where the fee is agreed in the app before any work starts. The report shows ranges for creators in the same tier and category, never a single creator's private rate.
Yes. You give us your name, email and phone number, and the report arrives in your inbox at no cost.
So someone from Reffero can follow up if you want help planning a campaign around what the report shows. The report itself always arrives by email.
Work out any creator's engagement rate, then see how it compares with creators their size.
Use the toolFind out how much of a creator's audience is real before you pay for a campaign.
Use the toolSee how your brand's creator activity compares with others in your category.
Use the toolPaste a caption and see straight away whether it is clearly labelled as sponsored.
Use the toolEnter a budget and a goal and see how to split it across creators, boosting and the rest.
Use the toolTen quick questions on whether your brand is ready to run creators, scored on the spot.
Use the toolFill in a form and download a one page creator brief as a branded PDF.
Use the tool