The what, fixed
Goal, audience, the one message, the must-says and must-avoids, so every creator works from the same page.
Creator brief builder
Fill in what your campaign needs and download a one page brief you can send to every creator. It covers the must-says, the must-avoids, the deliverables and the sponsored label, so nothing gets agreed by voice note.
Build a briefBuild the brief
Fill in what you know. Anything left blank prints as a line to fill in by hand, and the sponsored label and the usual sensitivities are already written in.
Not sure what goes where? Read how to brief a Nepali creator.
What is in the brief
Everything below goes into the PDF you download. It is built in your browser.
The deal, in writing
Deliverables, dates, revision rounds, usage rights and payment, agreed before anyone shoots.
The rules, included
The sponsored label and the sensitivities every Nepali brief should carry, already written in.
How it works
Fill in the form
Only what you know. Anything you leave blank prints as a line to fill in by hand.
Tell us who it is for
Your name, email and phone number, so we can help if you want creators to send it to.
Download the PDF
A one page brief carrying your answers, ready to send to every creator on the campaign.
Creator Brief Builder questions
3 questions, answered
What should a creator brief include?
One goal, the audience, one key message, up to four must-says, the must-avoids, the deliverables and dates, revision rounds, usage rights, payment terms and a disclosure line. This builder asks for each of them.
Should the brief script the content?
No. Fix the what and free the how. The brief sets the goal, the facts and the rules, and the creator decides the idea, the hook and the edit. Their audience can tell a scripted ad.
Is the brief builder free?
Yes. Your answers stay in your browser and the PDF is made there too. We only ask who it is for before the download.
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