Engagement rate
The creator's rate, worked out from their recent posts rather than a single one.
Engagement rate calculator
Work out a creator's engagement rate with the calculator below, or paste their handle and we will email you how it compares with Nepali creators of the same size.
Calculate it yourself
Use averages from the creator's last ten or so posts. The rate updates as you type, and nothing you enter here leaves this page.
Engagement rate
(likes + comments + shares + saves) / followers x 100
Is that good for a creator their size?
What is in the engagement report
A person on our team prepares all of this and emails it to you within one working day. None of it is shown on this page.
Benchmark for their size
How that rate compares with Nepali creators who have a similar audience on the same platform.
Consistency
Whether engagement holds steady from post to post or rides on one post that happened to travel.
How it works
Paste the creator
A profile link or @handle from Instagram, TikTok or YouTube. A link sets the platform for you.
Tell us where to send it
Your name, email and phone number. It takes about ten seconds.
Get the engagement report by email
A person on our team runs the lookup and emails you the report within one working day, ready to keep and share with your team.
Engagement Rate Calculator questions
4 questions, answered
How is engagement rate calculated?
Add up the average likes, comments, shares and saves on a creator's recent posts, divide by their follower count and multiply by 100. If you cannot see shares or saves on an account you do not manage, leave them at zero and count likes and comments.
What is a good engagement rate?
It falls as audiences grow, so a rate that is strong for a creator with 5,000 followers would be unusual for one with 500,000. The fair comparison is against creators of the same size on the same platform, which is what the emailed benchmark gives you.
Should I measure engagement by followers or by views?
By followers tells you how much of an audience a creator actually moves. By views suits TikTok and reels, where a video can travel well beyond the people who follow the account. This calculator uses followers.
Why do you ask for a phone number?
So someone from Reffero can follow up if you want help planning a campaign around what the report shows. The report itself always arrives by email.
More free tools
Influencer Cost Checker
What brands pay creators like this one, per reel, story and post, in rupees.
Use the toolFake Follower Checker
Find out how much of a creator's audience is real before you pay for a campaign.
Use the toolBrand Benchmark
See how your brand's creator activity compares with others in your category.
Use the toolDisclosure Checker
Paste a caption and see straight away whether it is clearly labelled as sponsored.
Use the toolCampaign Budget Planner
Enter a budget and a goal and see how to split it across creators, boosting and the rest.
Use the toolInfluencer Readiness Quiz
Ten quick questions on whether your brand is ready to run creators, scored on the spot.
Use the toolCreator Brief Builder
Fill in a form and download a one page creator brief as a branded PDF.
Use the tool