The creator mix for your goal
How many creators at each size, and which kinds of creator suit what you want the campaign to do.
Influencer campaign budget planner
Enter what you can spend and what you want the campaign to do. See a starting split across creator fees, paid boosting and the costs most budgets forget, and roughly how many creators it buys at published Nepali rates.
Plan a budgetPlan the budget
The split updates as you type. It is a starting point to argue with, built from the worked examples in our budget guide.
Creator counts use published local agency ranges per post. Real fees move with platform, niche, format and usage rights. See the budget guide for the reasoning.
Where the money goes
Enter a budget to see the split.
Want the creator mix and timeline for your brief?
What is in the campaign plan
The split above is instant and works from published ranges. The plan below is prepared by a person on our team for your brief and emailed within one working day.
A timeline that fits your launch
When to brief, when drafts are due and when posts go live, worked back from your date.
What to measure
The one number that tells you whether the campaign worked, and how to set up tracking before it starts.
How it works
Enter a budget and a goal
The total you can spend in rupees, and whether you want to be seen, get content to reuse as ads, or sell.
See the split
Where the money goes and roughly how many creators it buys, worked out on the page as you type.
Get a plan for your brief
Tell us where to send it and a person on our team emails you a campaign plan within one working day.
Campaign Budget Planner questions
4 questions, answered
How much should a Nepali brand spend on influencer marketing?
Enough to compare more than one creator. A first campaign should be big enough to learn from and small enough to get wrong. Budget the whole thing, not just fees: the all-in cost usually runs 1.5 to 2 times what you pay creators.
Where do the creator rates come from?
From ranges local agencies publish per post: roughly Rs 1,000 to 5,000 for nano creators, Rs 5,000 to 20,000 for micro and Rs 20,000 to 75,000 for mid-tier. Real fees move with platform, niche, format and usage rights, so treat the counts as a starting point.
Why set money aside for boosting?
Because the best creator post is usually worth showing to more people than the creator's own followers. Boosting it, with the usage rights to do so, is often where most of the return comes from.
Is the planner free?
Yes, and the split works without giving us anything. The tailored campaign plan asks for your name, email and phone number so a person can send it.
More free tools
Influencer Cost Checker
What brands pay creators like this one, per reel, story and post, in rupees.
Use the toolEngagement Rate Calculator
Work out any creator's engagement rate, then see how it compares with creators their size.
Use the toolFake Follower Checker
Find out how much of a creator's audience is real before you pay for a campaign.
Use the toolBrand Benchmark
See how your brand's creator activity compares with others in your category.
Use the toolDisclosure Checker
Paste a caption and see straight away whether it is clearly labelled as sponsored.
Use the toolInfluencer Readiness Quiz
Ten quick questions on whether your brand is ready to run creators, scored on the spot.
Use the toolCreator Brief Builder
Fill in a form and download a one page creator brief as a branded PDF.
Use the tool