How Brands Sell Through Creators on Reffero (and Pay Only for Delivered Orders)

Every Nepali brand knows the traditional influencer deal: pay upfront, get a post, hope. Reffero's affiliate side inverts the whole structure: creators sell your products through their own storefronts, and you pay commission only on orders that get delivered.

Here's how it works end to end.

Step 1: List products the way you'd list them anywhere

You list your catalog on Reffero with variants, stock, and a commission rule per product. The commission rule is your only marketing pricing decision: what percentage of a sale is worth paying for a sale that provably happened? For most brands that number is easy to say yes to, because it's paid out of margin on real revenue rather than out of a budget on faith.

Step 2: Creators pick you up and become channels

Creators browse the catalog, add your products to their storefronts, and start posting. No negotiation is required on either side for the affiliate rail. Every creator becomes a distribution channel with their own tracked link, and your product placement in those creator shops improves with your plan tier.

The channel quality takes care of itself, because creators curate. A beauty creator only stocks skincare they'll vouch for; their followers know it, which is exactly why the recommendation converts. (Conversion on tracked creator storefronts is a different world from cold traffic.)

Step 3: Checkout that doesn't leak buyers

The follower taps the creator's link and buys inside Reffero with just a phone number: cash on delivery or QR. No app install, no account creation, no redirect to a checkout they don't trust. In a market where most "influencer traffic" dies between the story tap and the payment page, the built-in checkout is where the sales you're paying for actually get captured.

Step 4: Pay on delivery, literally

This is the part built specifically for Nepal:

• Commission locks when an order confirms and releases only on delivery.
• Kalpa and Pathao tracking syncs back automatically, so delivery status isn't a spreadsheet someone maintains.
• A refused or returned COD package never turns into commission owed.

You are, in the most literal sense, paying for results, and the escrow structure is also what makes serious creators trust you enough to push your products hard.

Step 5: Read the dashboard, then reallocate

Every order carries the creator who caused it. Your dashboard shows ROI per creator counted on real orders: clicks, orders, revenue, per channel. After a month you know which three creators are worth doubling and which ten were just reach. That reallocation step, which was impossible with screenshot reports, is where measurable creator marketing starts compounding. (Our guide for brands covers the strategy layer in depth.)

Where campaigns fit

Affiliate is the always-on rail. When you want a coordinated push (a launch, a season, a specific reel from specific creators), you run a campaign on top, and attach these same affiliate links so the campaign is measured in orders too.

Zero upfront spend to start. Attribution on every rupee after.

List your products, set a commission rule, and pay only for delivered orders. See the whole of Reffero for brands. Talk to us.